|
|
OBJECTIVE:
Develop a
contact management application for generating and tracking mass mailing
and email campaigns that draws contact data from established in-house
practice management accounting software, purchased mailing lists,
seminar attendees, and a variety of professional and other listings. Allow
in-house mailings processing and provide the option to port addresses in
email attachments to subcontracted mailing services.
REQUIREMENT:
Allow any contact to be assigned to any number of groups (contact types)
for targeted mailings by type, region, state, postal code.
Program "smart" on-going automated downloads from patient, client and
staff records that scrub and format these data, identify and remove
duplicate records, flag incoming records for update, append, replacement
or deletion, and cull records with incomplete data for review.
RESULTS EXPERIENCED BY CLIENT:
The ability to manage contact
campaigns internally using accurate and up-to-date lists for
well-defined target groups eliminated redundant contacts, reduced
printing and postage fees, and resulted in cost-effective campaigns with
improved response rates. Once verified, qualified contacts were exported
to fund drive and donation tracking efforts.
DISTINCTIVE
APPLICATION FEATURES:
- Unlimited contact
group assignments per contact
- Automated "smart"
data import and scrubbing routines
- Ability to exclude
contacts of a specific age
- "Head-of-Household" mailings that send only one mailing to a family or group
location
INDUSTRY: Medical Practice Management.
OFFICE: Falmouth, Maine |
|
Data-Driven
Intra/Internet Applications
